NAR is Looking for a Social Media Manager
Author: Jay T. - The EditorPosted on October 8, 2008
Filed Under NAR - General
Well this is interesting….
The National Association of REALTORS®, “The Voice for Real Estate” and America’s largest trade association, involved in all aspects of the residential and commercial real estate industries, representing 1.3 million REALTORS®, is seeking a Manager of Social Media, based in our Chicago headquarters.
MAJOR DUTIES AND RESPONSIBILITIES (NOT ALL-INCLUSIVE):
The Manager of Social Media will ensure that NAR has the knowledge and skills to guide NAR staff and members in creating, facilitating, and participating effectively in key conversations about our organization, our issues, and our members that are conducted on blogs and other online social media channels.
This position requires a high-energy, self-directed, deadline-oriented individual who has exceptional communication skills and is able to:
* Monitor real estate industry and related social media
* Facilitate NAR’s participation in external blogs and social media
* Maintain, evolve, and enforce NAR’s social media policies and guidelines
* Train NAR staff and elected leaders about how to write for blogs and other forms of social media
* Monitor existing NAR blogs and create new ones as needed to foster conversations about relevant topics or issues.
* Measure the effectiveness of NAR’s social media efforts.
Hmmmm…. far as I’m aware, the thought was first voiced here back in February.
Pick the right person NAR. It’s really important.
If you haven’t already, vote in the poll at the top of the middle sidebar. It’s been up awhile.
Love to hear some thoughts out there…
Hat tip to @JimDuncan, Twitter friend via CRT Blog
Others Opine:
Daniel Rothamel at the Real Estate Zebra
Kevin Boer at 3Oceans Real Estate
Drew Meyers at Geek Estate Blog
Tony Sena on Active Rain
Matthew Rathbun on The Agent Trainer
Comments
9 Responses to “NAR is Looking for a Social Media Manager”
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[...] UPDATE: Jay Thompson shares some initial thoughts on NAR Wisdom [...]
Except they’re missing the boat in requiring the person hired to relocate to Chicago. Unless they are willing to money-whip the hell out of you (or me for that matter) or anyone else, it’s not the kind of thing where the people qualified for this position would pick up and move across country to take the post.
JD - agreed. It seems it would be the perfect position to perform from a “virtual location” with occasional travel to the HQ and elsewhere.
I think it’s critical to get the right person. Of course I have ideas of what those qualifications should be.
I fear they will severely limit the potential candidates with a requirement to reside in Chicago. And really, does it need a physical presence 100% of the time? I think not.
I applaud NAR for seeing the light to get someone in this role, but I do believe on a go-forward basis more and more people at NAR will need to be comfortable with social media since that is the vehicle of mass communication and knowledge sharing. I also don’t see the need for this person to sit at HQ. Perhaps that says volumes about trying to move NAR forward.
George
A couple of folks heard me say this on twitter earlier today and I’m going to say it again (with emphasis)…
When developing a Social Media Initiative there’s no skipping steps! Skipping steps…cutting corners = FAIL!
It will be interesting to see who they hire. Do you know when the position is due to be filled?
Monika -
I have no clue when the position is due to be filled. Personally, I’d rather see them take their time and get the *right* person than move swiftly and hire the wrong one.
On the other hand, assuming they get applicants, they should be able to move on those applicants quickly….
Here is the guy who gets my vote:
http://lenderama.com/2008/10/if-i-were-nars-social-media-manager/
[...] I talked with Hilary Marsh for a few minutes about this position. I think she knows what’s best for NAR and will probably choose a candidate based on their [...]