Hey Lawrence Yun and NAR! Thanks for the $200!
Author: Jay T. - The EditorPosted on June 4, 2008
Filed Under NAR - General
Well, they haven’t actually given me the $200…. yet 
Yesterday’s post lamented the fact that the NAR sent an email asking people to take a survey. In said email, they promised you’d be entered for a drawing for $200. Alas, no such thing happened….
But this just came into the inbox:
Dear Survey Participant,
It has been brought to our attention that in the Market Assessment Survey sent on June 3, 2008 an error occurred and unfortunately survey participants were not given a link to be included in the prize drawing. We apologize for this unanticipated error. In order to give all participants the opportunity to be included in the drawing, we have provided a new link where you can enter your email address for the drawing.
Please click on the link below to input your email address only if you have participated in the survey.
Link redacted.
Huh. “It has been brought to our attention”. Wonder who brought it to their attention?
I also wonder how many people are going to click away and enter the drawing even if they didn’t take the survey….
Do the right thing people. You’re all sworn to uphold that Realtor Code of Ethics ya know… More importantly, you should be upholding the higher standard of the Human Code of Ethics.
Now if I had written this follow up email, I’d have re-included the link to the survey. That would make it much easier for people that didn’t take it yesterday to jump in there and complete the survey today. Doing such probably would have increased their response rate and decreased the probability of people blindly stuffing their name into the hat for the drawing. But since the NAR has apparently ignored my offer to be their social media director, I didn’t write the email.
Good on the NAR for making it right. Sort of.
And where is that job offer?
.
Comments
3 Responses to “Hey Lawrence Yun and NAR! Thanks for the $200!”
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A simple sorry with a link to the survey again would have seemed to be more effective. How many starving agents with no opinions do you think will now provide an email? Can NAR just not get anything right anymore? They really need you
Good point Michelle. Given that it took all of 5 minutes to complete that survey, I really don’t think anyone would have minded re-taking it.
Perhaps they felt the re-takes would have diluted their results. The answer to that is simple. Trash all the results to date and simply start over.
Yes, a few would have been annoyed. But a properly worded “apology” would have reduced that to an insignificant level.
If we’re banking on people being honest and only submitting an email if they really took a survey, it’s not a stretch to bank on those same people understanding mistakes happen and being fine with retaking it.
Now one would like to think honesty and ethics will prevent anyone from just submitting their email. But let’s get real. Right or wrong there is a portion of the population who’ve got no problem getting something for nothing.
“But since the NAR has apparently ignored my offer to be their social media director, I didn’t write the email.”
Well, they would have driven you nuts in the first week anyway because you’d be the only guy on the team who can find your ass with a map.
On the other hand, you have to give NAR more credit than I normally would for knowing that social media exists. No doubt their implementation of any social media site will allow you four comments for free, with the ability to upgrade to enhanced comments for $249.00 per year, or $89.00 per post.