Blogging is a stage

And it’s one where one can publicly fail or succeed. It’s been said and written many, many times before about NAR’s need to engage their members and the public. Nowhere is active engagement’s value more readily seen than from David G (Zillow) and Rudy (Trulia) - so much so that they only need first names.

Witness this timeline on a recent Trulia interaction -

At least three things are notable about this example -

1) Trulia (and Zillow - see the comments) listened and fixed the problem.
2) When the problem was fixed, Trulia told the community.
3) The customer returned to the post and stated that the problem had been corrected.

If you’re not participating in the conversation with regularity, your “participation” is not really relevant - it might even be perceived as pandering. Part of listening is responding; people don’t listen to companies, they listen to people.

If you’re not going to dedicate yourself or your organization to learning about and doing something well, don’t do it at all. The internet is a very public place.

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