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Notorious R.O.B. on NAR, Marketing, and the “M” Word

Author: Jay T. - The Editor

Posted on February 27, 2008 
Filed Under NAR - Advertising, NAR - Standards

Great piece by Rob. Rob’s a marketer (VP of Marketing for OnBoard), a helluva writer and not one to withhold opinion. That is a great combination.

NAR needs to get with the program. Recognize what’s important in todays so-called “Web 2.0″ world, and focus on those. Might I recommend that NAR begin with (a) understanding the Realtor brand, where it is, and how to improve it; (b) understanding the consumer’s mindset in a far stronger, clearer way, to provide guidance to its members; and (c) working on removing barriers to open and honest conversation between agents and consumers — for example, some of the overreaching provisions of the Fair Housing Act.

Amen Rob.

Read it all.

h/t to Dustin. But only because “4″ comes before “N” in my reader…

.

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• About NAR Wisdom

  This weblog was created out of frustration. Frustration with the NAR. They seem almost completely out of touch with today's market, and the needs of real estate agents and real estate consumers alike.

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