Notorious R.O.B. on NAR, Marketing, and the “M” Word
Great piece by Rob. Rob’s a marketer (VP of Marketing for OnBoard), a helluva writer and not one to withhold opinion. That is a great combination.
NAR needs to get with the program. Recognize what’s important in todays so-called “Web 2.0″ world, and focus on those. Might I recommend that NAR begin with (a) understanding the Realtor brand, where it is, and how to improve it; (b) understanding the consumer’s mindset in a far stronger, clearer way, to provide guidance to its members; and (c) working on removing barriers to open and honest conversation between agents and consumers — for example, some of the overreaching provisions of the Fair Housing Act.
Amen Rob.
h/t to Dustin. But only because “4″ comes before “N” in my reader…
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