Creating Connections from Cultural Change
Author: Jay T. - The EditorPosted on February 21, 2008
Filed Under NAR - General
Jack Torza is a candidate for 2010 NAR Treasurer.
In a recent post to his “campaign blog”, Jack has a lot to say.
A lot of good stuff.
I believe that organized real estate, from local associations right on up to national, is now confronting a period of remarkable culture change, one that requires that we reevaluate our traditional methods of engaging, serving and interacting with our members. A new generation of REALTOR® is emerging; it’s a generation defined not by age but by its embrace of technology and social media as essential real estate business tools. (my emphasis)
And increasingly, I fear that many of that generation see organized real estate as tradition-bound and immovable, bound to our old ways of networking, more comfortable shouting our perspective from the rooftops rather than engaging in the kind of conversations and relationships that have emerged in multiple online (and even cell-phone-based!) venues. While that perception may seem to be quite a stretch for those of us who participate in our REALTOR® associations, it’s a reality for many recent recruits to our REALTOR® ranks.
This is the kind of leadership we need in the NAR.
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Note please, that Jack is from Virginia.
A little late to the party, but had to say “thank goodness that someone over there get’s it!”
And what’s up so many of those that get it being from VA?!