Last Chance! Realtor Magazine is Looking for Your “Most Clever Giveaway”

Author: Jay T. - The Editor

Posted on January 25, 2008 
Filed Under NAR - Advertising, Realtor Magazine

From my email:

Last Chance! What’s Your Most Clever Giveaway? REALTOR® magazine online is on the hunt for the most effective and promotional giveaways that you use to get clients to remember you. The best ideas will be featured in an upcoming interactive article. To be considered, send a description of your giveaway and why it’s so successful to Associate Editor Melissa Tracey, mtracey@realtors.org. Then, send one of your promotional giveaways in the mail to: Melissa Tracey / Best Giveaways; 430 N. Michigan Avenue, 9th Floor; Chicago, IL 60611. Submissions must be in by Wed., Jan. 30, to be considered. Read more…

Sounds like poor Melissa is going to be buried in cute magnets, calendars and God knows what.

Maybe it’s just me, but I’ve always found it difficult to bribe someone into becoming a client by giving them some material object. And it seems to me that what people truly remember is superior service. That just seems to last longer than some trinket.

Now I just have to figure out how to put superior customer service in an envelope so I can ship it to Melissa…

Comments

4 Responses to “Last Chance! Realtor Magazine is Looking for Your “Most Clever Giveaway””

  1. Lani Anglin-Rosales on January 25th, 2008 6:28 pm

    Jay, let’s all send in business cards like yours with nothing more than the link to our blogs. How would they handle it if every RE blogger sent in their blog?

    It really is representative of our best customer service offering… would the get it?

  2. Jim Duncan on January 25th, 2008 6:54 pm

    Lani -

    1) It’s doubtful that they’d get it.
    2) they’d have a fit that Jay didn’t have (not that he doesn’t :) ) all the REALTOR disclosures.

  3. Jay T. - The Editor on January 28th, 2008 4:39 pm

    Shhh! Don’t tell the NAR I’m missing a couple of things on my business card!

    I’m going to add that stuff on the back, in the smallest type possible.

  4. DB on March 8th, 2008 9:20 pm

    I know I am late, but I thought I would mention reading how one Realtor gave away Glock handguns to law enforcement officers buying homes in her area.

    As for the superior customer service comment, just send a blank envelope and hope the powers to be have the brains to figure it out. If nothing else, they will at least know you maintained close communications with your clients!

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