Do Not Try This At Home

Author: Jay T. - The Editor

Posted on January 14, 2008 
Filed Under NAR - Advertising

As I drove to Starbucks this morning, I head the first radio add for the NAR’s latest “Public Awareness Campaign” (chronicled somewhat here last week).

In the ad, they mention the new website, Housing Market Facts.

I went there last week, and promptly clicked off when the young lady walked out onto my screen and began rambling.

That is SO incredibly annoying.

Comments

5 Responses to “Do Not Try This At Home”

  1. Zippy on January 14th, 2008 2:06 pm

    I also hate the “takes forever to load” full-screen Flash site. 1998 called, they want their failed “good ideas” back.

  2. Athol Kay on January 14th, 2008 2:19 pm

    LOL I had to go look. The page loaded up and nothing happened. After about a minute she walked out on the bottom left and said “thanks for visiting housing market stats dot com”…

    … and then promptly froze up with her mouth open in mid word.

  3. Larry D. McGee on January 14th, 2008 4:53 pm

    She does not talk that long, and you can turn her off. Either way, she just stands there and turns her smile off and on. Weird.
    However, criticisms of the site aside, NAR is making an attempt to communicate with the consumer. My guess if NAR did nothing, many members would complain about that.

  4. Athol Kay on January 14th, 2008 8:23 pm

    Actually a fair amount of the information on the site isn’t bad. It is a much better attempt than last years shambles of “it’s a great time to buy, or sell, for the love of god just have a transaction” spiel.

    However it is those silly little things like animations starting up and talking that simply brand the entire thing as amatuerish.

    There are hundreds of bright, opinionated and verbal bloggers out here on the RE.net. I don’t expect NAR to answer to us, but aren’t we the perfect focus group to bounce some of this stuff off before they push the $20 million “spend”
    button?

    Just a thought.

  5. Jonathan Dalton on January 14th, 2008 11:26 pm

    We’re a fad, Mr. Kay. Haven’t you heard? :-)

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