Get Ready - Here Comes the NAR 2008 Public Awareness Campaign

From my email in-box:

I am pleased to announce the 2008 Public Awareness Campaign. This year’s campaign aims to give consumers the facts about the long-term value of real estate and current market conditions to balance the sometimes incomplete and sensational information presented in the national media.

The campaign launches nationally on January 14. The TV and radio ads will air more than 10,000 times on national TV and radio outlets from January through November, continuing the campaign’s on-air presence for 11 months of the year.

In addition to the advertising placed by NAR and various local and state REALTOR® associations, the campaign includes Web banners, presentation materials, and other resources that you can use to enhance your business.

For a special preview of the 2008 campaign materials and media schedule CLICK HERE.

Thank you again for your continued support of the Public Awareness Campaign.

Sincerely,

Dick Gaylord
2008 NAR President

“Thank you again for your continued support of the Public Awareness Campaign”?
Did I have a choice?

I’m preparing to head off to New York City for the Inman Real Estate Connect conference, so I don’t have time to digest all that the campaign includes (print, TV and radio sports are all accessible from the link). I’ll focus on “enhancing my business” when I return.

Would love to hear anyone’s thoughts….

.