The NAR Puts a Kid on a Swing

From realtor.org:

To counter recent negative housing reports in the media, NAR is helping local REALTOR® associations across the country explain the real facts behind the real estate market in their area.

NAR has created a print ad that targets potential home buyers, educating them about the long-term value of housing and providing insight into local real estate markets to help buyers make informed decisions about what can be the biggest investment opportunity of their lives.

A full-page version of the ad will run in USA Today on November 2 and November 9, 2007. Local versions of the ad will run in select markets nationwide on November 4 and November 11, 2007.

Click here for the add in all its glory.

I wonder what this gem cost? Anyone know what full page ads in the USA Today go for?

Here’s what the Motley Fool has to say about it.

This is a typical bromide from the trade group that brought us a never-ending supply of optimistic spin, encouraging people to buy homes as “investments,” no matter how over-inflated they were, no matter how bad the financing was. (Hey, you can’t blame them. They just want their 6% cut on the biggest financial transaction in your life.) 

Like much of the general population, they assume Realtors, all Realtors, support ads like this. And I can understand why. After all, it is OUR trade group putting out this drivel. The Fool probably thinks (like many do) that we have some sort of say in what the NAR rolls out.

Thanks NAR, for continuing to improve the public perception of Realtors.